Return On Ad Spend
Our client Nina came to us with a multi-facet challenge to help her online personal training business grow in the highly competitive fitness space. We were presented with the mission to not only drive Nina leads to increase her personal training clientele but also to increase conversions on Nina’s online store selling fitness related products. Most businesses would either require lead generation OR eCommerce services however in this instance Nina
required BOTH… and we accepted the challenge!
Using a combination of Google, Facebook ads, and well crafted and high converting funnels we were able to help Nina break through her monthly revenue plateau, diversify her marketing risk and add another highly profitable marketing channel to her arsenal.
By implementing an omnichannel marketing approach we managed to decrease Nina’s cost per acquisition by 457% and increase her quarterly revenue by 211% in as little as 6 months. Not to mention drove an extra 537 leads that resulted in 247 full paying clients.
Leads – 537
Cost Per Lead – $3.63
Duration – Six Months
Google and Facebook ad spend [Money out] -$127,455.72
Revenue Generated [Money in] – $635, 553.50
Return On Ad Spend [Over Six Months] – 6.51X